According to Eckhart Tolle in the book A New Earth, “No ego can last for long without the need for more. Therefore, eating keeps the ego alive much more than having. The ego wants to want more than it wants to have. And so the shallow satisfaction of having is always replaced by wanting. This is the psychological need for more, that is to say, more things to identify with. It is an addictive need, not an authentic one.”
Taming the ego is a constant struggle along the conscious journey, do not get discourage, rather understand this is part of staying the course. Like holding a pose in yoga even when the pose gets a little uncomfortable – let go of the physical part of the pose and go inward and focus on your breathing.
Are you staying authentic with yourself and look inward to your authentic self?
Are you buying things to have them or because you want them?
What are you doing to starve your ego?
onedegreecloser 
February 5, 2011 at 12:01 am
Wow really interesting post It was cool to read this –
“It is an addictive need, not an authentic one.””
One thing I’ve discovered in my life is that society manages to always
keep you in this like constant loop, it’s like if we can buy the latest trends
and the best clothes then we’ll fit in and feel.. but it never really ends?
I came to realize that if you play societies (ego) game
you will never ultimately feel fulfilled in life but this Eckhart Tolle
stuff looks really interesting. Thanks for sharing it