In a time where it’s easy to become saturated with tweets, posts and blog entries,  we tend to filter out what doesn’t personally resonate, personally or organizationally. Moreover, there is a big business case for being connected with people who are actually like-minded and aligned with the goals and objectives of your organization.

To put it simply, an authentic online presence not only attracts the right people, but also generates the best results. Bruce Kasanoff demonstrates how  this concept elevates social media.

Check out his full article here.