When you meet someone how do you introduce yourself? What do you tell them you do? How do they remember the conversation? How do they remember you?

Most likely in a conversation between Steve and Paul, two business people traveling in first class, the conversation goes something like . . .
Steve: “What do you do?”
Paul: ” I am an attorney for Noonecares, Wechargetoomuch & Smith PLLC.”
Steve: “What type of law?”
Paul: “We focus on Corporate law mainly transactional work and business litigation. What do you do?”
Steve: “I work for a manufacturing company in the Midwest.”

Not exactly interesting or exciting and most definitely not going to make a connection that leads to a referral. What if Steve and Paul actually took a different approach to describing themselves and the services they offer. . .
Steve: “What do you do?”
Paul: “Actually, what I do for my clients is assist them in resolving disputes with personal and business situations that affect their ability to grow their business.”
Steve: “How do you do that.”
Paul: “We focus on identifying the issues affecting their business and transform the outcomes using strategic decision making, kind of like a chess match. What do you do?”
Steve: “Thanks for sharing that – very interesting. We assist our clients in producing first in class products to gain marketshare and improve efficiency for their customers. By the way, I have someone that I would like you to talk to. I might have a referral for you.”

The keys to creating a dynamic response include:
1. Answering the question “What do I do for my clients?”
2. Determining what type of artist you are – what do you create? What value do you add through your products or service?
3. Describe your services as if they were superhuman powers. Not bragging or boasting, just sharing how you are able to change the world each day.

We have an opportunity each day to create ourselves in the way we introduce ourselves. How do you introduce yourself? What is your art? What superhuman power do you have?