“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

“Don’t measure what you can. Measure what you should.” – Philip Sheldrake, blogger, marketer, web analytics specialist

“Blog policy at Microsoft is just two words: Blog Smart.” – Lawrence Liu, senior technical product manager, Microsoft

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester, author and conference speaker