“Think like a publisher, not a marketer.” – David Meerman Scott, marketing and leadership speaker

The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways. – Ardath Albee

Content marketing is a commitment, not a campaign. – Jon Buscall

“Finding new ways, more clever ways to interrupt people doesn’t work.” – Seth Godin, best selling marketing author

“Content Doesn’t Win. Optimized Content Wins” – Li Evans, search marketing guru